A few years ago, my boss told me I was crazy for subscribing to Audible. I had been researching subscription models for dozens of companies across several industries and markets, because our company was thinking of launching a SaaS product. Audible came up in my research not only because I subscribed, but because it was […]
pricing strategies
Why you spend more when prices end in .99
I once worked at a company that priced everything with a .95 ending. The bestselling software package was $999.95. Add-on products were $9.95, or $19.95, or $49.95. Everything ended with a .95. It had been this way for more than twenty years. One day, one of the VPs suggested we change all prices to end […]