• Skip to primary navigation
  • Skip to main content

Kent Hendricks

Marketing, Consumer Psychology, and Human Behavior

  • About
  • Bookshelf
  • Contact

availability bias

The availability heuristic: Why your brain confuses “easy” with “true”

Kent Hendricks · June 15, 2018

availability heuristic

It’s spring break, and all your friends traveled somewhere warm. And they’re all posting pictures on Facebook. Your life sucks. …Only to an extent. What you won’t see is that most of your friends are stuck in Michigan, just like you are. They’re just not posting pictures of themselves on Facebook. You get the wrong […]

Copyright © 2026