If you want a response, ask in person. It’s tempting to send an email. It’s easier. The cost for you to send an email is virtually zero. But the cost of receiving one is higher than sending one. That’s why many of your emails are ignored. (And it's why you get spam: a conversion rate of … Continue reading You are 34 times more likely to get a response if you ask in person instead of via email
Peter Drucker, on Xerox: One reason why the patents on a copying machine ended up at a small, obscure company in Rochester, New York, then known as the Haloid Company, rather than at one of the big printing-machine manufacturers, was that none of the large established manufacturers saw any possibility of selling a copying machine. … Continue reading Nobody buys copy machines, but everyone buys copies.
There are lots of reasons business exist. Sometimes they exist for profit. Other times, they exist for their employees. Many businesses exist for stockholders. But you are not in business to create jobs for your employees or dividends for your stockholders. You are not even in business to earn a profit. The reason you are … Continue reading You are in business because of your customers
In Bossypants, Tina Fey outlines her four rules of improv: The first rule is to say yes. Always agree and say yes. When you’re improvising, this means you are required to agree with whatever your partner has created. So if we’re improvising and I say, “Freeze, I have a gun,” and you say, “That’s not … Continue reading Tina Fey’s 4 rules of improv
I enjoyed this profile of LinkedIn co-founder Reid Hoffman. His first principle is speed. His most tweeted quote ever is, “If you aren’t embarrassed by the first version of your product, you shipped too late.” His second most tweeted quote ever is, “In founding a startup, you throw yourself off a cliff and build an … Continue reading Throw yourself off a cliff and build an airplane on the way down